Why Bother To GPS Track?
Posted by Chris Sargent on Tue, Sep 08, 2009 @ 08:37 AM
Because Nobody Really Wants To Buy A GPS Tracking System, But They love Owning One!
In speaking with hundreds of companies using GPS fleet tracking over the past several years, I've come to realize that an investment in a GPS tracking system is a big investment. Not as much in terms of financial investment (the $ return is solid and proven) as in emotional investment. Rolling out a GPS fleet tracking system represents a true companywide commitment to change. Let's face it. Nobody likes change. But the change here is truly a positive one. Even if the idea of rolling out a GPS tracking system is not initially embraced by all involved, and it rarely is, the end result of implementing it is ALWAYS positive. The return on your emotional investment will be as rewarding as the return on your financial investment.
It's tough to put a dollar value on peace of mind, but my guess is that most companies would happily pay a premium for the peace of mind that GPS fleet tracking can offer. Having access to detailed fleet and employee information is the key. You might be surprised how affordable a GPS fleet management system really is. For every dollar invested, most companies see a multiple dollar return.